Sunday, April 28, 2013
The Glades and the KIA
I've been watching The Glades, a show about a homicide detective in Florida and his nurse girlfriend. This nurse, Callie, is a single mother who drives a KIA. I stopped watching the show after a certain scene involving the car. As she was driving her son to soccer, the camera panned around the outside and interior of the car and Callie then proceeded to plug the various features that the KIA has, such as a sunroof and an awesome entertainment system. The blatant product placement ruined the entire show for me, and I stopped watching it. I just saw another episode, and they had basically the exact same scene, just with a different model of the same car. I'm sure that the money that KIA paid them to make their show into an ad helped with the production, but it also ruined the integrity of the show. I get that product placement is a new and innovative way for advertisers to shove more products down our throats, but it's getting to the point where it's counterproductive and the companies just seem desperate. WE have TiVo for a reason- so we can watch shows without ads.
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The button smashing didn't bother me, but the first time when the coroner talks about the crime and then continues that she had to take his wife's car and how roomy it is, I thought wtf. Is he going to put the stiff there or something, why is he talking about it, toke me a little time to understand that the producers of the show couldn't be bothered with subtlety. I was a bit annoyed but it's our faulteam. We want everything free so this is how we get it free, for instance TV series community has great product placement and they make the product part of the episode.
ReplyDeleteIt’s so over the top in The Glades. Carlos is driving his wife’s car because his broke down, as he describes all the cool features to Jim. Longworth even says, “you sound like a car salesman.” You see Kia come into focus every time one of their vehicles pull up.
ReplyDeleteAnd there is no way that law enforcement has foreign fleet cars!
ReplyDelete