I was grocery shopping with my dad, just about to check out, when I glimpsed a product I automatically knew that I needed. I didn't know what it was, but the matte packaging with little bits of perfectly placed color and a pretty girl's face made me sure I needed it. I slammed the cart to a stop and literally ran across the aisle to check out what my new favorite drink was. "Oh... It's... Almond milk?" I was quite disappointed. I don't know what I was expecting- maybe juice, but nothing that it could have been warranted how excited that packaging made me. But it just goes to show you what packaging can do. Bravo, Califia Farms. You got at least one sale off of your packaging alone.
P.S. The almond milk was quite sub-par. DISAPPOINTMENT!
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